Chifukwa Chake Muyenera Kuteteza Tsamba Lanu ndi Sitifiketi ya SSL kuchokera ku Semalt


Kuganiza njira zonse zomwe mungalimbikitsire phindu la tsamba lanu la SEO? Ngakhale tili otsimikiza kuti muyenera kuti mwagwira zipatso zonse zopachika kale, pali chinthu chimodzi chomwe chimasokonekera. Ndipo ndiko kutsitsa kwa tsamba la webusayiti.
Mwanjira ina, kukhazikitsa satifiketi ya SSL pa tsamba lanu yomwe imalimbikitsa kulumikizidwa, kosungidwa kwa ogwiritsa ntchito ndi deta yawo. Ndi Semalt, mutha kuwonetsetsa kuti kulumikizana kwanu konse patsamba lanu ndikobisika komanso kotetezeka. Sitifiketi zathu za SSL zotsika mtengo zimagwiritsidwa ntchito kwambiri pamawebusayiti onse omwe amawapangitsa kukhala otetezeka, okonda Google, komanso otchuka.
Kukhala ndi encryption yolimba ya HTTPS ikhoza kukhala njira yabwino kwambiri yotengera tsamba lanu la SEO tsamba lanu kukhala losazama kwambiri pamakina osakira. Makamaka makamaka ngati tsamba lanu limasamalira malipiro (mwachitsanzo: ngolo yogula).
Tiyeni tiwone mwakuya kuti chifukwa chiyani SSL ndi yofunika mu SEO mu 2020 ndi kupitirira.

Kodi satifiketi ya SSL ndi chiani?

Tisanalowe mu malingaliro, tiyeni timve kaye tanthauzo la satifiketi ya SSL. Ngati mukubwera kumene ndi mawebusayiti, funso lofunikira kwambiri lingakhale kuti: kusungidwa kwa tsamba lanu ndi chiyani? Kapena, kodi HTTPS ikutanthauza chiyani?
Yankho lake ndi losavuta. SSL, yomwe imayimira Secure Sockets Layer, ndi protocol yachitetezo cha intaneti yomwe imalola kusungidwa kwa deta, kutsimikizika, ndi kukhulupirika kwa data mu masamba amakono. Imatembenuza protocol yokhazikika ya hyperocol protocol (HTTP) kukhala yotetezeka (HTTPS), ndikupereka chitetezo ku data yanu ndi kudalirika kwa ogwiritsa ntchito. Chidziwitso chilichonse chomwe chimadutsa pa seva ya webusayiti yanu chimasungidwa kuti sichingabedwa kapena kusokonezedwa ndikutumiza.
SSL ikhoza kukhazikitsidwa pawebusayiti ngati setifiketi (yomwe ndi mitundu yosakanizira) yopangidwa ndi wopereka ngati Semalt. Satifiketi iyi ya SSL imasunga chidziwitso chonse chomwe chimalowa ndi kutuluka patsamba lanu. Amachita izi makamaka ndi zinthu zitatu:
Pazotetezedwa pa intaneti, mawu akuti SSL ndi TLS, omwe amayimira Security Layer Security. Ndiye wolowa m'malo mwa protocol yoyambirira ya SSL 3.0 yomwe idakhazikitsidwa mu 1996. Masiku ano, imadziwika kuti encryption ya SSL / TSL. Google imakonda kuyitcha HTTP pa TLS kapena kungoti HTTPS.
Mwachitsanzo, wogwiritsa ntchito akachezera tsamba lanu ndikulowetsa chidziwitso cha khadi lawo la ngongole patsamba lotuluka, tsatanetsatane uyo ayenera kusungidwa bwino. Ndi setifiketi ya SSL, mutha kuonetsetsa kuti ndi choncho. Izi zimasunga chidziwitso chazovuta za ogwiritsa ntchito komanso ntchito zomwe zili patsamba lanu lodalirika. Kupangitsa ogwiritsa ntchito anu kuti abwerere ndi kusinthanso nthawi ina.
Satifiketi iyi ya SSL ndiyomwe imaperekanso chiphaso chobiriwira koyambirira kwa URL pa Google Chrome ndi Mozilla Firefox. Kuyambira pomwe tidakhazikitsidwa, Semalt adagwiritsa ntchito makasitomala mazana ambiri padziko lonse lapansi. Makasitomala athu onse amadalira imodzi mwama mapulani atatu a SSL omwe timapereka. Phukusi la Premium (lomwe limathandiziranso masapota) ndilogulitsa kwathunthu pakati pa SSL / TSL certification certification.
Zimatithandizira kuti ogwira ntchito ku Semalt adziwe zilankhulo zingapo monga Chingerezi, Chifalansa, Chi Russia, Chiyukireni, Chitaliyana, Chiturkey pakati pa ena. Izi zimathandiza kulumikizana kwabwinoko ndipo zimatithandizanso kupereka zinthu zabwino kwambiri kwa ogwiritsa ntchito athu.

Chithunzi 1 - Chizindikiro chokhazikika mu Google Chrome
Tsopano popeza muli ndi lingaliro labwino la zomwe kubisa kungathe kuchitira tsamba lanu komanso alendo anu ochezera, tiyeni tiwone kuchokera pa ngodya ya SEO.

Kodi nchifukwa ninji Setifiketi ya SSL Iili Yofunikira kwa SEO Yanu Webusayiti?

Ku Semalt, kukhala othandizira othandizira pa SEO komanso kampani yotsatsa malonda a digito, timalemekeza kwambiri chitetezo. Sitifiketi yathu ya SSL yopereka ndi imodzi mwazomwe, zomwe zingakuthandizeni kulimbikitsa SEO patsamba lanu.
Taphunzira kale momwe kupezeka kwa setifiketi ya SSL / TSL patsamba lanu kungakuthandizireni. Sidzangoteteza tsamba lanu monga tsamba lotetezedwa komanso limateteza chidziwitso cha ogwiritsa ntchito. Kuposa pamenepo, ikuthandizirani mayesedwe anu osaka zotsatira zakusaka (SEO). Tiyeni tiwone bwanji.

Google Imalimbikitsa HTTPS

Mu 2014, Google idalengeza kuti iyamba kuganizira za "zotetezeka, zolumikizidwa monga chidziwitso mumakalata ake osakira '. Zaka zopitilira zisanu ndi chimodzi kuyambira pamenepo, Google yawonjezera kulemera kwake kwa kubisa kwa SSL / TSL kwambiri mpaka pano komwe kumakhudza mafunso ambiri osaka, makamaka omwe amatsamira pakuchita zachuma. Masamba azachuma, zipata zolipira, ndi malo ochezera ndi zitsanzo za mitundu ya masamba omwe amafunikira kutetezedwa. Izi ndichifukwa amasamalira zidziwitso zaumwini monga zokhudza kirediti kadi, manambala achinsinsi, komanso chidziwitso cha anthu. Mwachitsanzo, ngati muli ndi bizinesi yanu yotsitsa, SSL iyenera kukhala pamwamba pa mindandanda yanu ya SEO.
Makina ena osakira ngati Bing ndi Yandex ayambanso kugwiritsa ntchito kubisa tsamba la webusayiti ngati chizindikilo chovomerezeka chakuima bwino.
Malinga ndi Ripoti la Google, Transparency Report , 88% ya masamba onse omwe adakwezedwa pa Google Chrome padziko lonse lapansi (kudzera pa Windows desktop) mu Epulo 2020 adasungidwa ndi HTTPS. Ndilo nambala yayikulu chifukwa Chrome idakali ndi gawo lalikulu kwambiri (pamtunda) pamsika.

Chithunzi 2 - Maperesenti amasamba odzala ndi HTTPS mu Chrome
Ripoti lomweli likuwonetsa kuti mafoni a m'manja ndi omwe amapangitsa kuti anthu ambiri azigwiritsa ntchito mafayilo ambiri. Izi zikuwonetsa kuti pali malo okwanira kusintha mawebusayiti otizungulira. Kodi wanu ndi mmodzi wa iwo?
Mwakutero, nazi mfundo zina kuchokera ku Google pazomwe HTTPS ili yofunika:
Webusayiti yokhala ndi SSL / TSL encryption imasayina injini zosakira kuti zimatengera zidziwitso za ogwiritsa ntchito komanso kukhulupirika kwa deta. Pamodzi ndi zinthu zina monga zinthu zoyenera, zolemba zina, kulumikizana kwamkati mwamphamvu, komanso maulamuliro apamwamba aboma, kusinthasintha kwatinso kwathandiza kwambiri pakusintha kwa SEO.
Monga momwe mumadziwira kale, SEO ili pafupi kukonza mawonekedwe awebusayiti yanu pakusaka kwachilengedwe. Ndi kusungitsa ngati chinthu chofunikira, mutha kungoyika satifiketi ya SSL ya chindapusa chaching'ono ndikuwonekera kuchokera pagulu la mawebusayiti omwe sanalembedwe, omwe si a HTTPS kunja uko.

Kodi HTTPS Ingathandize Bwanji SEO?

Ngati muli otsatsa intaneti, mukudziwa kale kuti palibe chochita chomwe chingakhudze nthawi yomweyo pa SEO. Mutha kukonzanso zomwe zili patsamba lanu ndikuwona tsamba lililonse patsamba lofunikira. Ndipo makina osakira angatenge nthawi kuti asindikize, kuwongolera, ndikuwona masamba anu pamasamba abwino.
Amadziwika kuti palibe chomwe chingalimbikitse masanjidwe anu a SEO usiku umodzi. Umu ndi momwe ziliri ndi kuyambitsa HTTPS patsamba lanu. Simuyenera kuyembekezera tsamba lanu kukhala ndi mayimidwe abwinoko pazosankha zotsatira zakusaka (SERP) pakukhazikitsa satifiketi ya SSL / TSL. Zochita zanu zambiri zikakhala pamodzi kwa nthawi yayitali, mutha kuyamba kupindula.

Chithunzi 3 - Umu ndi momwe tsamba lopanda HTTPS limawonekera kwa wogwiritsa ntchito
Chitsanzo chachikulu chomwe chidzakupatseni chithunzi chowoneka bwino ndi ichi: lingalirani tsamba lomwe lalembedwera TSL la Semalt ndi tsamba losasindikizidwa la bungwe lina lopikisana nawo. Ngati mukufuna mutu wogulitsa wa digito, ndipo mawebusayiti awiriwa akupikisana paudindo wapamwamba, tsamba la Semalt lidzakhala pamwamba kwambiri. Chifukwa chiyani?
Chifukwa Semalt sikuti amangokhala ndi zabwinoko, zogwirizana ndi mutu womwe mukuyang'ana komanso ali ndi setifiketi ya SSL yoyikidwa. Mwanjira, ndi zina mwazinthu zomwe injini zakusaka zidzagwiritsa ntchito kuyerekezera zotsatira zosiyanasiyana pamfunso.
Ngati mukufuna kukoka maimidwe onse pakukakamiza tsamba lanu pamwamba pa kusaka organic, kukhazikitsa satifiketi ya SSL / TSL ndi njira imodzi yosavuta. Zomwe zimangofunika ndikuti mugule satifiketi kutengera zomwe mukufuna, ndipo mukupita.

Momwe Mungakhalire Sitifiketi ya SSL ndi Semalt?

Ndi Semalt, kukhazikitsa satifiketi ya SSL patsamba lanu ndikosavuta monga kugula pa intaneti. Mutha kupita ku tsamba lathu laulere la SSL ndikusankha imodzi mwazinthu zitatu. Ali:
  1. Zoyambira - Kukhazikitsa kokha, palibe satifiketi
  2. Standard - SSL yabwino kuchokera ku Comodo kuphatikiza kukhazikitsa
  3. Premium - Ogulitsa Kwabwino Kwambiri SSL Wildcard yothandizidwa ndi ma subdomain ndikuyika
Monga tafotokozera pamwambapa, pulani yathu ya Premium ndiyodziwika pakati pa makasitomala athu omwe alipo. Zimawapatsa kukhazikika kosakhazikika kotero kuti athe kuyang'ana ntchito zofunika kwambiri monga kutsamba ndi kuwongolera kwa ogwiritsa ntchito.
Mukasankha mapulani oyenera, gulitsani kudzera pachipata chachitetezo chachitetezo. Mukachigula, mutha kuphatikiza tsamba lanu ndi ntchito yathu ndikusintha tsamba lanu kuti likhale lotetezeka. Ngati mungakumane ndi zovuta zilizonse pagawo lokhazikitsidwa, chisamaliro cha makasitomala athu adzakuwongolera ndikuyankha mafunso anu.
Sitifiketi za SSalt / TSL za Semalt zingakupatseni zinthu zisanu zofunika kwambiri paulendo wanu wotsatsa digito. Ali:
  1. Chitetezo chapamwamba cha tsamba lanu
  2. Chizindikiro chobiriwira nthawi yomweyo mu Google Chrome ndi asakatuli ena
  3. Kuteteza zachinsinsi kwa ogwiritsa ntchito tsamba lanu
  4. Kukhazikitsa mwachangu
  5. Ambiri mwa alendo obwera kutsamba kuchokera ku injini zosaka
Monga tawonera makasitomala athu angapo apakale komanso omwe alipo, kukhazikitsa satifiketi za SSL kumatha kukuthandizani kuti muthe kusintha tsamba lanu kukhala malo achinsinsi omwe owerenga anu angawakhulupirire komanso kuthana nawo pafupipafupi.
Osalola kuti makasitomala omwe angakhale nawo atembenuke kuchoka pa tsamba lanu atayang'ana chizindikiro 'chosatetezeka' pa Google Chrome. Abweretseni ndi setifiketi ya Semalt SSL lero. Dinani apa kuti mupeze imodzi tsopano.



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